We Help People, Help People

Coaches, counsellors, therapists, mentors, peers, or anyone else in the allied fields have benefitted from our courses and programs. Widen your range of services and empower yourself to be more effective. Help more people, more quickly.

Are you a Coach?

Complete your coach development journey with our Courses, Trainings, Tools and Experiences

Would you like to be able to coach?

Get a world class training in

Whole HUMAN Coaching.

Everything a person does affects who they are, how they Thrive and what Results they get. That is why coaches need to know how to coach the Whole of a Person's Life and not just parts of it.

Brilliant, Fun, Easy Continual Professional Development (CPD)

Keep your coach certifications up to date easily with high quality accredited CPD courses. Learn new skills and build your coach practice.

Some of the the questions our courses answer.....


How do I actually help someone with Mental Health challenges? What skills matter most?


How can I include health and other aspects of a person's life into my coaching practice? And should I ?


How can I work more creatively especially when clients are reluctant to talk?


What do I do if a client has issues with Alcohol, Drugs or Substances or Self Defeating Behaviours? 


How can HR make a workplace Recovery & Wellness focussed in a fun, positive and meaningful way?


How do I develop my coaching business when there seems to be so much going on and so much different advice?

Why hang out with us?

Our team has over 40 years’ experience in the behavioural health field and are pioneers in coaching for recovery and wellness; as well as subject matter experts in coaching, recovery, health & wellbeing and peer services. We are innovators in creativity and wellbeing and blessed with a fantastic sense of humour.

Affiliation and Accreditation . . . 

Our course, programmes and CPD are affiliated and / or accredited by various organisations including ICF, AC, IRWCC, etc 

Our Team

Anthony is a pioneer, entrepreneur and leader in the field of recovery, Recovery and Wellness Coaching and behaviour change. He has based his coaching career on his own lived experience.


Gladeana McMahon is considered one of the leading personal development and transformational coaches in the UK who combines academic rigour with down to earth communication skills.

GLADEANA MCMAHON - Executive Trainer

Howard is a leader in innovative human experiences and live transformational events. A successful creative entrepreneur and coach who is passionate about helping people change and thrive.

HOWARD ROSS-SIMMS - Managing Director

What our Clients Say

Leadership Coach/Guide supporting WOC to reclaim their full power & identity

Anthony is a very talented Coach, Leader and all-round human being! I'm in huge admiration of what he is doing with the FRC Coaching  Making good coach training accessible and practically applying it to a wider societal issue. I highly recommend Anthony and the FRC to anyone that wants to become a good coach. 

Anne Archer

Shaping conversations around mental health in organisations I Coaching I Mental Health Education Workshops

I was introduced to Anthony by a mutual colleague and we have embarked on creating a book together. Over the time I have know Anthony I have loved seeing how he is engaging with the world and enabling many to thrive. His world view and drive to make sustained change happen is inspiring.

Business Coach | Executive Coach

I can thoroughly recommend Anthony’s Recovery & Wellness coach training program (attached to the AoEC). It’s an excellent course for anyone wishing to strengthen their coaching skills in the area of substance or activity behaviour dependencies. I especially liked his unique approach for “meaning centred coaching”. I will definitely use this to help my clients regain meaning in their lives, which clearly aids recovery. 


What I value the most is an amazing mix of experience and professionalism with passion and genuine understanding and care for people. The rich content of the course was supported by Anthony's unique skills in delivering the knowledge and a huge amount of case studies from his own practice. Every meeting with Anthony (training or webinars) is resourceful and inspiring.

Head of Corporate Business Management at EELGA

We were delighted to have Anthony as our first keynote speaker at our annual coaching conference (Coach Me Happy - A Healthy Approach to Coaching) this year. Delegates described his input as "Mind blowing", "Inspiring" and "Fascinating", I couldn't agree more.

Wellbeing Coach

I'd like to thank Anthony publicly for an informative and instantly applicable course via the AC on "Integrating Health into Coaching". A timely reminder to explore personal resourcefulness. I've a growing appreciation for taking a moment to note areas, environments and relationships of both support and challenge


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